Reporter: After the international financial crisis, the global electronics industry are subject to a certain extent, Israel is one of the world's most important exporter of electronic technology, in response to this wave of the global financial crisis, what measures have been taken? 

     AviHeftz: To cope with the international financial crisis, the Israel Export and International Association will launch a project to help Israel's main export. State extended the work first in the "BRIC" (China, India, Russia and Brazil) to start, and gradually has great market potential to Vietnam, Korea, Pakistan, Mexico, Turkey and other 11's 

 

         Reporter: Israeli technology in the field of electronics world-renowned, such as flash drives, instant messaging tools are Israelis invention or developed. Could you briefly explain the basic situation of the Israeli electronics industry do? 

 

          AviHeftz: Israel's electronics industry leading position in the world, the world of the few in the field of electronic information very famous country, especially in the semiconductor product design and production. In the northern coast of Israel, a lot of well-known local distribution of high-tech companies, such as Haifa gathered a world-renowned multinational companies, like Microsoft, Google and other tech park in Haifa approximately 8,000 companies, 150,000 scientific and technical personnel, with global consumption electronics, components, semiconductor manufacturers are closely linked. 

 

         Reporter: Israeli companies mostly engaged in chip design and development work in the field of end product is difficult to see the Israeli company's products, which is characteristic of the Israeli company do? 

     AviHeftz: Israeli company is mainly engaged in the design of chips or components, rarely engaged in the production of end products, so your judgment is correct. Because most of Israel's technology inside the product, consumers are rarely seen. 

    

         Israel is mainly engaged in basic research and development, for example in the field of audio and video, storage devices, etc. chip design. U disk Israelis invention, Intel Centrino and Pentium 4 processors also developed in Israel, as well as DVD video processing chip inside, touch screen, etc. are also developed in Israel. 

   

         Reporter: China has the world's renowned companies such as Hisense, Haier, Huawei, ZTE, etc., but in some areas more Israeli companies have technical advantages. How do you see the prospects for cooperation with China's Israel? 

   

          AviHeftz: Israeli companies and Chinese companies have a very broad prospects for cooperation, China also has a strong scientific and technological strength. July we went to China but also to visit several Chinese companies, such as Hisense, Haier, and hope that they can have a good cooperation. 1994 my first trip to China, Hong Kong Electronics Fair participate, you see a lot of high-tech consumer electronics and many large Chinese electronics company, this is a very fortunate thing. Today, Israel's cooperation with Chinese companies, will create more opportunities and markets. 

   

         Israel alone among semiconductor design electronics industry output value up to $ 2 billion annually, mainly exported to Japan, the United States, South Korea and China. Many electronics companies worldwide product design, market planning is done in Israel. China is one of the most promising markets, Israel will strengthen cooperation with China in this field, we will focus on the recommended 40-50 Israeli companies to China, such as Modu company, Lumus Company, Explay companies. 

    

        Israel's outstanding performance in electronic technology, let us also have higher development goals, how to develop better electronic technology industries.